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OVERVIEW

2023.09-2024.5
#Lead visual design
#New Media Art

PARTNER

Shanghai Longines Global Champions Tour

 MY ROLE

Lead Art and Technology

In my role for the 2024 Shanghai Longines Global Champions Tour, I am responsible for leading all artistic and technological aspects of new media visual presentations, which were prominently displayed at the equestrian venue, Citibank Tower on the Shanghai Bund, and Metro City in Xujiahui, Shanghai. This includes, but is not limited to, the creation of static main visual designs and animation. My mission is to merge the legendary equine art of Xu Beihong with cutting-edge equestrian sports, transforming traditional visuals into a dynamic, three-dimensional experience that transcends both time and space. This approach not only showcases the spirit of innovation inherent in equestrian sports but also amplifies the global impact of equestrian culture. Through this blend of art and technology, we aim to captivate a global audience, bridging the worlds of sports, art, and culture in an unprecedented way.

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